Making sense of
sustainability — honestly.

Shaken Not Burned debunks the nonsense and distills the debates, bringing you stories, insights, and conversations you can actually use to shape the future.

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Season 5 trailer: Building sustainability literacy

About Us

Shaken Not Burned is where sustainability gets demystified.

We’re not here to tell you what to do, but help you understand the challenges we face – from ecosystem destruction to accelerating inequality – and why they matter to you and your business.

The system is failing us and we need a new approach that enables us to thrive. All the tools to build a better future are already here, what we’re missing is the knowledge and belief that we can do that.

We bring those to you through interviewing experts, unpacking complex topics and challenging the status quo.

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Our Story

Shaken Not Burned began as a conversation about making sustainability clear and relatable for everyone.
A podcast or recording setup featuring a table with a laptop, a microphone on a stand, a blue coffee mug, and a black bottle. The backdrop is lined with acoustic foam for sound insulation, and there is a large light diffuser on a stand.
A person wearing headphones is speaking into a professional microphone. They are sitting at a white table and appear to be engaged in podcast recording or broadcasting. The person is wearing a denim jacket over a dark top.